HOW IS THE B2B CUSTOMER EVOLVING ? WHAT IS THE IMPACT FOR THE SALES REPS?

It’s no secret that the B2B customer has changed considerably over the past ten years. Much more than over the previous century. The modern customer likes all things digital, is permanently connected on the social networks, and uses their mobile a lot to look for information and check their messages, etc. Consequently, they are increasingly knowledgeable about the solutions and offers
Read more...

;